VB Airsuspension

Introducing... Mike Woodhouse

Placed on 28/02/2017

VB-UK is a company poised for growth and it is this which attracted Mike to the business, recognising the relevance of his skills and experience to help achieve the potential of VB products in the UK market. 

Despite training for a career in law, Mike’s working life has been almost exclusively with the automotive industry, a path which has taken him from large ‘OEM’ brands in Volkswagen retail, to an international role with niche ‘tuner’ Kahn Design and most recently to OZ Racing, the Italian performance wheel manufacturer where he managed the commercial business in the UK, China and the USA.

Although these companies are diverse, each promoted a strong brand, a premium product offer and the highest levels of aftercare and customer service, all factors Mike recognises as being just as relevant to the VB offer.

Mike is enthusiastic about his new role: “Although I’ve not worked with suspension technology or commercial vehicles before I’m relishing the challenge of learning a new discipline, working in a new market segment with so many diverse sales channels, and to making a difference in the business as soon as possible”.

Reporting to the UK Managing Director, Oliver Drinkwater, Mike’s role as General Manager will be primarily focused on increasing the awareness of VB-Airsuspension products within existing and new sales channels, so that our partners and customers better understand what products are available to them to enhance their own conversions and customers, and making sure we are better able to respond to them quickly and effectively when needed.

Victor Benno